Bad news travels fast and hits hard. In this case, text messages circulating on social media that Tealive's ingredients are 'haram', pose bad publicity to the company. Subsequently, it was countered by the Malaysian Islamic Development Department (JAKIM) Malaysia, a government agency that is overlooking the Halal certification to food products. JAKIM confirms that Tealive is halal with the news appearing in Malay Mail newspaper titled 'JAKIM confirms Tealive is halal amid claims otherwise'. Negative publicity will somehow affect the brand image of a company. As a backup plan, propose ONE (1) damage control strategy for Tealive to respond to negative publicity such as Article 2