BaDiscussion of Strategy: Business Level Strategy. Cost$/$Differentiation$/$Broad$/$Niche$.$ Which quadrant? Or best cost provider. Describe how you came to your conclusion here. You can also talk about corporate level strategy a bit if you feel that the company$$s level of diversification is highly relevant to the strategic concerns and recommendations. You need to use external citations to support your reasoning.

$5$ Forces Model: Describe the company$$s industry. Use Porter$$s five forces in order to rate its attractiveness. Rate each force as strong, moderate, or weak. You need to use external citations to support MOST of these.

Driving Forces$-$top $3-5$: Driving forces are those aspects of the environment that are in flux that could have ramifications on the company you chose. Use the handout on D$2$L if you are unfamiliar with driving forces. You need to use external citations to support MOST of these.

Key Success Factors$-$ Top $3-5$: These are the things that a company in your company$$s industry must do to be successful. Note that these are not necessarily strengths of the company that you chose. Instead, they are the capabilities that you must have in order to be successful. For instance, in the fast food industry needs cleanliness, quick filling of orders, and low prices. The same D$2$L document that covers driving forces also covers key success factors. You need to use external citations to support SOME of these.

Analysis of Financials: Include ROA, ROE, Gross Profit margin, most relevant market share stat, Current Ratio and Debt Ratio for last $3$ years. Compare all financial statistics to the industry averages. Cite where all data come from.

SWOT Analysis$-$ at least $3$ in each category and $20$ overall elements: Take a close look at your company and describe at least three strengths $($internal$),$ weaknesses $($internal$),$ opportunities $($external$),$ and threats $($external$.)$ Strengths should relate to key resources, capabilities and core competencies. Weaknesses should relate to KSFs that the company may be lacking in$.$ Opportunities and Threats should relate to driving forces and Porter$$s $5$ forces.

Strategic Concerns$-$ Top $5$: When looking at the SWOT analysis certain themes should emerge. Where do strengths overlap with opportunities? What is an important weakness? What is an important threat? These will be clues as to what you should be most concerned about. What is particularly compelling about this concern?

Recommendations$$