BADM 380 Fall 2023: Exam 2 Study Guide ***Please note that in addition to the PPT slides, content related to any reading, video, or activity may show up on the exam. Topic: Entry Modes in International Business 1. What are the pros and cons of various entry modes On average, when should a firm choose one option over another? 2. Recall Netflix's expansion across the globe What strategies has the firm used to increase its physical footprint across the world? How have these strategies increased the firm's ability to connect with consumers