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BagsGalore sells bags through two retail stores, named SuperBags and FashionStar. BagsGalore's chief operating officer (CEO), Lee, mentions at a press conference that the gross
BagsGalore sells bags through two retail stores, named SuperBags and FashionStar. BagsGalore's chief operating officer (CEO), Lee, mentions at a press conference that the gross profit percentage for Superbags was 30%, while that for FashionStar was 60%, although the profit percentage for both of the retail stores was identical, namely, 12%. A reporter asks about the inventory turnover period for stores. Lee answers that this period is 24 days for SuperBags and 48 days for FashionStar. Lee also comments that Bags Galore's strategy is to serve both the price competitive mass market and the upscale market that requires personalised service through the two retail outlets. Required: a. Indicate which of the retail stores provides personalised service. Use the ratios given above to justify your answer. (6 marks) b. A young reporter suggests that Lee should consider increasing the prices of the bags sold in the Super Bags outlet, to improve profits. Do you agree with this view? You may agree or disagree with this view, or take a neutral stance. You must justify your stance and indicate any additional information that you may need to make an informed judgment. Suggested word length: below 200 words (4 marks). +
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