Question
Bailey Corporation is a small IS consulting firm that specializes in helping companies implement sales management software. Bailey operates in a very competitive environment. To
Bailey Corporation is a small IS consulting firm that specializes in helping companies implement sales management software. Bailey operates in a very competitive environment. To compete, it must deliver quality service at a low cost. Bailey bills clients in terms of units of work performed, which depends on the size and complexity of the sales management system. Bailey presents the following data for the years 2019 and 2020.
| 2019 | 2020 |
1. Units of work performed | 70 | 80 |
2. Selling price | $50,000 | $48,500 |
3. Software implementation labour-hours | 30,000 | 31,000 |
4. Cost per software implementation labour-hour | $60 | $64 |
5. Software implementation support capacity (units of work) | 100 | 100 |
6. Total cost of software implementation support | $360,000 | $3,70,000 |
7. Software implementation support capacity cost per unit of work | $4,000 | $4,200 |
8. Number of employees doing software development | 3 | 3 |
9. Total software development costs | $380,000 | 410,000 |
10. Software development cost per employee | $130,000 | $142,000 |
|
|
|
Software implementation labour-hour costs are variable costs. Software implementation support costs for each year depend on the software implementation support capacity (defined in terms of units of work) that Bailey chooses to maintain each year. It does not vary with the actual units of work performed each year. At the start of each year, management uses its discretion to determine the number of software-development employees. The software-development staff and costs have no direct relationship with the number of units of work performed.
Required
- Is Bailey Corporations Strategy one of product differentiation or cost leadership.
- Calculate the change in operating income of Bailey Corporation in 2019 and 2020
- Calculate the growth, price recovery, and productivity components of changes in operating income between 2019 and 2020
- Comment on your answer. What do these components indicate
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started