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Baked beans, ketchup and pizzas are all manufactured under the Heinz brand name. What strategy is being used? Question 4 8 options: generic branding umbrella
Baked beans, ketchup and pizzas are all manufactured under the Heinz brand name. What strategy is being used?
Question options:
generic branding
umbrella branding
bargain branding
family branding
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Successful Time Management
Authors: Patrick Forsyth
6th Edition
1398606197, 978-1398606197
