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Baklava Done Better Baklava Done Better LLC (BDB) is a supplier of agave-based syrup to producers and retailers of Middle Eastern sweets including: baklava, maamoul,

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Baklava Done Better Baklava Done Better LLC (BDB) is a supplier of agave-based syrup to producers and retailers of Middle Eastern sweets including: baklava, maamoul, deblah, and makroud. BDB was incorporated in Dubai in 2013 by five members of the Kachab family whom all became shareholders. The business operated by importing raw agave that was then manufactured into three types of syrups: Agave, Agave-Lite and Agave Super-Lite. After five years of success, BDB faced a major disruption in the supply of its key ingredient: agave. During the first quarter of 2018, BDB will be unable to procure the amount of agave they need to meet forecasted demand for their three products. BDB now needs to decide how to best balance its production to maximize its profits. Product Innovation History BDB was founded on the belief that there was an opportunity to introduce the popular "natural" and "organic" trend to the Middle Eastern sweets category. After several iterations of consumer tasting samples and perfecting their formula, BDB launched an agave-based syrup called Agave as a substitute for traditional refined-sugar-cane syrup. For the first two years, Agave was the only product they manufactured. Display Setti Baklava Done Better Baklava Done Better LLC (BDB) is a supplier of agave-based syrup to producers and retailers of Middle Eastern sweets including: baklava, maamoul, deblah, and makroud. BDB was incorporated in Dubai in 2013 by five members of the Kachab family whom all became shareholders. The business operated by importing raw agave that was then manufactured into three types of syrups: Agave, Agave-Lite and Agave Super-Lite. After five years of success, BDB faced a major disruption in the supply of its key ingredient: agave. During the first quarter of 2018, BDB will be unable to procure the amount of agave they need to meet forecasted demand for their three products. BDB now needs to decide how to best balance its production to maximize its profits. Product Innovation History BDB was founded on the belief that there was an opportunity to introduce the popular "natural" and "organic" trend to the Middle Eastern sweets category. After several iterations of consumer tasting samples and perfecting their formula, BDB launched an agave-based syrup called Agave as a substitute for traditional refined-sugar-cane syrup. For the first two years, Agave was the only product they manufactured. Display Setti

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