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BALANCED SCORECARD: Apple INC Perspective Goal Measurement FINANCIAL Firm Growth & Profitability CUSTOMER Value Creation & Satisfaction INTERNAL BUSINESS PROCESSES Organizational Efficiency LEARNING & GROWTH

BALANCED SCORECARD: Apple INC

Perspective Goal Measurement

FINANCIAL Firm Growth & Profitability

CUSTOMER Value Creation & Satisfaction

INTERNAL BUSINESS PROCESSES Organizational Efficiency

LEARNING & GROWTH Climate that Supports Change, Innovation, and Growth

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