Balanced Scorecard for a service company UnionPay is a large financial services company, linking the ATMs of all of the banks in China and providing electronic fund transfers. Suppose Union Pay wants to adopt a balanced Scorecard using some of the following performance measures: Average card member spending Cards in force Earnings growth Hours of credit consultant training Investment in information technology Number of card choices Number of Internet features Number of merchant signings Number of new card launches Return on equity Revenue growth For each measure, identify whether the measure best fits the innovation, customer, internal process, or financial dimension of the balanced Scorecard. Performance Measure Area Average card member spending Financial x Cards in force Internal process X Earnings growth Financial Hours of credit consultant training Internal process Investment in information technology Innovation Number of card choices Internal process Number of Internet features process or Innovation Number of merchant signings Customer Number of new card launches Return on equity Revenue growth Financial Feedback Check My Work Review the performance measures used in the balanced Scorecard Learning Objective 4