Balanced Scorecard

Maloney Corporation manufactures plastic water bottles. It plans to grow by producing high-quality water bottles at a low cost that are delivered in a timely manner. There are a number of other manufacturers who produce similar water bottles. Maloney believes that continuously improving its manufacturing processes and having satisfied employees are critical to implementing its strategy.

a.Please create a vision and mission for Maloneys that makes sense for them

b.Please identify, clearly and in your own words, what the Balanced Scorecard measures and its four perspectives

c.Please identify 3 key performance measure (applicable to Maloney Corporation), as well as their corresponding measures and targets, foreachbalanced scorecard perspective.