Balanced Scorecard

Maloney Corporation manufactures plastic water bottles. It plans to grow by producing high-quality water bottles at a low cost that are delivered in a timely manner. There are a number of other manufacturers who produce similar water bottles. Maloney believes that continuously improving its manufacturing processes and having satisfied employees are critical to implementing its strategy.

Required:

a. Please create a vision and mission for Maloneys that makes sense for them (2 pts.)

b. Please identify, clearly and in your own words, what the Balanced Scorecard measures and its four perspectives (3 pts.)

c. Please identify 3 key performance measure (applicable to Maloney Corporation), as well as their corresponding measures and targets, for each balanced scorecard perspective. (10 pts.)