Bald Bakers sweet challenge Case analysis

a)Clearly identify the major strategic issue facing the company. Remember to focus on marketing strategy and not the immediate short-term problems.

b)Describe the situation facing the company (SWOT analysis). What are the main challenges / opportunities? Consider the companys objectives, its competitive situation, and any relevant marketplace trends. How serious are the problems? How promising are the opportunities? Why?

c)Conduct a STP analysis to figure out who is the target market for the company? How has company positioned the brand? Positioning entails emphasizing the benefits of a brand that distinguish it from competitive offerings and are important to the target market.

d)Propose two or three alternative strategies that will address the major strategic issue of the case and compare the strengths and weaknesses of the proposed alternatives.

e)Recommend the best strategy and explain why.

f)Design and detail how to implement the chosen option (the marketing mix)