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Baldwin Corporation is a public corporation listed on New York Stock Exchange (NYSE) market. The company researches, develops, manufactures, and sells various products in the

Baldwin Corporation is a public corporation listed on New York Stock Exchange (NYSE) market. The company researches, develops, manufactures, and sells various products in the health care industry worldwide. Baldwin Inc. operates in three main segments: Consumer, Pharmaceutical, and Medical Devices segments. The primary corporate objective of the company is to maximize the value of the owners equity by increasing the price of its shares in the stock market. Unfortunately, the companys stock price has been declining over the past year because of declining sales, cash flow uncertainties, and weak financial ratios. The Board of Directors have hired a new CFO, Gregg Williams to turnaround the fortunes of the company. Gregg earned his PhD in Finance from UC in 2018. After his MBA he worked for five years as sales and marketing consultant for a pharmaceutical company. As a result, Gregg does not have much work experience in corporate finance, although in his graduate finance courses, he learnt about time value of money and its applications in financial and investment decisions.

Despite his lack of experience in corporate finance, Gregg wants to create value for the company through efficient management of working capital, and prudent capital budgeting activities by expanding the companys products into new markets. He is considering a capital investment either in the State of Ohio or North Dakota because of growing market demand for the companys products in both States and the recent changes to the States tax legislations that give tax incentives to new companies. The company has announced plans to invest about $2.2 million in its Medical Devices and Pharmaceutical segments. Gregg believes that decisions such as these, with price tags in the millions, are obviously major undertakings, and the risks and rewards must be carefully weighed. Gregg knows that good financial decisions increase the value of a companys stock, and poor financial decisions decrease the value of the stock. Gregg is working hard to make Baldwin Inc. one of the leading firms in the health care industry.

Gregg has been reading articles in financial journals on capital budgeting decisions and risk analysis. He has written down the following ideas on project evaluation techniques from book chapters and peer-reviewed articles:

1. The most popular capital budgeting techniques used in practice to evaluate and select projects are payback period, Net Present Value (NPV), and Internal Rate of Return (IRR).

2. Payback period is the number of years required for a company to recover the initial investment cost.

3. Net Present Value (NPV) technique: NPV is found by subtracting a projects initial cost of investment from the present value of its cash flows discounted using the firms weighted average cost of capital. It shows the absolute amount of money in dollars that the project is expected to generate.

Decision Criteria of NPV

If NPV > 0, accept the project

If NPV < 0, reject the project

The decision rule for mutually exclusive project is to select the project with the highest NPV.

4. Internal Rate of Return (IRR) is the intrinsic rate of return the project is likely to generate. The IRR is the discount rate or the rate of return that will equate the present value of the cash outflows with the present value of the cash inflows (i.e. NPV = 0).

Decision Rule:

Accept the project if IRR > cost of capital

Reject the project if IRR < cost of capital

Exhibit 1: The expected cash flows in US$ from the project in Ohio and North Dakota.

Year

Cash flow (Ohio)

Cash flow (ND)

0

(2,000,000)

(2,200,000)

1

180,000.00

150,000.00

2

240,000.00

180,000.00

3

280,000.00

200,000.00

4

300,000.00

290,000.00

5

520,000.00

380,000.00

6

480,000.00

590,000.00

7

530,000.00

410,000.00

8

585,000.00

583,000.00

9

590,000.00

580,000.00

10

592,000.00

620,000.00

The companys policy is to select projects using NPV technique.

1. Gregg has estimated the fixed costs (including depreciation) of the Ohio project to be $1.5 million, sales price is $130, and the variable cost is $70, giving a contribution margin of $60. What is the break-even quantity for this project?

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