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Baldwin's Elite product Bold has an awareness of 7 2 % . Baldwin's Bold product manager for the Elite segment is determined to have more
Baldwin's Elite product Bold has an awareness of Baldwin's Bold product manager for the Elite segment is determined to have more awareness for Bold than Andrews' Elite product Aft. She knows that the first $ in promotion generates new awareness, the second million adds more and the third million adds another She also knows onethird of Bold's existing awareness is lost every year. Assuming that Aft's awareness stays the same next year out of the promotion budgets below, what is the minimum Baldwin's Elite product manager should spend in promotion to earn more awareness than Andrews' Aft product?
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