Bank of America Case study, HBS

Banking industry had focused on one kind of growth but it was proving overused and it wanted to shift to a different kind of growth. What is the problem highlighted by these statements?

"The hunter will become a farmer. 'Organic growth' is the strategy, reduced earnings volatility and greater profitability the goals. The plan is to make more money from essentially the same customers by selling more services." ... "Few banks, however, had formal efforts under way that would generate the continuous stream of new products and services needed to grow organically."