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Bank of America Case Study-HBR Question: Why would BoA ask for help from Disney (see statement): Focus on what does it mean to test a
Bank of America Case Study-HBR
Question:
Why would BoA ask for help from Disney (see statement): Focus on what does it mean to "test" a service "innovation? What is involved in doing so that is different from a product? What is the impact on doing innovation?
The Walt Disney Company designed and taught them a "Bank of America Spirit" programdemonstrated in theme parks and taught through seminars as a service approach to other industrieswhich was a principal motivator of the team.
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