Bank of America Corporation

make a Brand Positioning Statement

Directions:make a brand positioning statement based on the competitive analysis that you created in the previous task. For the brand promise, you should pull insights from your competitive analysis. Refer to Section 5, Module 3 for a refresher on writing a brand positioning statement.

Brand Positioning Statement:

[Brand Name] provides [Target Audience] with [Brand Promise] than any other [Brand Industry]. We do this by [Reasons to Believe].