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Barbara's Bakery has started making gluten-free market for a small market of individuals who cannot consume gluten. By going after a large share of a
Barbara's Bakery has started making gluten-free market for a small market of individuals who cannot consume gluten. By going after a large share of a small market, Barbara's Bakery is engaging in _________ marketing.
Group of answer choices
micro
undifferentiated
niche
differentiated
segmented & individualized
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