Barbie is a very successful toy brand. The Barbie line includes fashion dolls, career dolls, vehicles and dream houses - all sold under the Barbie name.

As previously mentioned, the Barbie brand includes Barbie bathing suits, Barbie backpacks, Barbie pajamas, Barbie sneakers and slippers, Barbie comforters, and other Barbie room dcor. This merchandise was developed by companies unrelated to Mattel (Barbies parent company) through agreements.

In a complete sentence, identify one specific marketing reason why Mattel would enter into these agreements.

In addition to Barbie, Mattel also owns Hot Wheels and Fisher-Price Toys. This demonstrates the use of a _______ strategy.

Multibrand (or Individual Brand)

Brand Extension (or Family Brand)

Private Brand

Dealer Brand

Which of the following statements is true regarding packaging?

Group of answer choices

Packaging does not influence the consumer's buying decision.

Packaging is not used to gain a competitive advantage.

Packaging can be an important part of a brand's identity.

Packaging does not impact product safety.

Successful service marketing starts with a company commitment to hire the right people and carefully orienting and training them to give unparalleled customer service.

True

False