Barcelona Restaurant Group has seen a slight decline in sales over the last several months. Owner Andy Pforzheimer and chief operating officer $($COO$)$ Scott Lawton must determine how to increase sales. Andy and Scott, determine they have a few options:

Introduce new happy hour specials and menu items to bring in more customers

Offer a gift card promotion in which customers may purchase a $$50$ gift card and receive an additional $$10$ gift card for free

Add additional tables in the dining room to be able to accommodate more customers

Andy and Scott$$s next step in the decision$-$making process is to $\_\_\_\_\_.$