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Bark Birch Blue Bounty Total Revenue $250,000 $360,000 $255,000 $95,000 $960,000 Units sold 10,000 12,000 15,000 5,000 Sales price $25 $30 $17 $19 Materials $10

Bark

Birch

Blue

Bounty

Total

Revenue

$250,000

$360,000

$255,000

$95,000

$960,000

Units sold

10,000

12,000

15,000

5,000

Sales price

$25

$30

$17

$19

Materials

$10

$13

$8

$7

Labor

$7

$8

$5

$5

Commission

$1

$2

$1

$1

Total VC

$18

$23

$14

$13

VC in Dollars

$180,000

$276,000

$210,000

$65,000

$731,000

Contribution Margin

$70,000

$84,000

$45,000

$30,000

$229,000

FC

$50,000

$50,000

$50,000

$50,000

$200,000

Net Income

$20,000

$34,000

($5,000)

($20,000)

$29,000

XYZ Company is looking at eliminating the Blue line, which has been on the market five years, or the Bounty line, which has been on the market one year. If either line is eliminated, finance, with the help of operations and sales, has determined that salary costs of $25,000 would be duplicative. Additionally, sales is 80% sure that XYZ co would lose $10,000 in business if either line is eliminated.

Which line, if any, should be eliminated? SHOW YOUR WORK.

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