Barnes and Noble s mission statement is as follows.

$"$To operate the best omni$-$channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve."

Which of the following is a valid critique of this mission statement?"

a$)$ This statement expresses their vision rather than their mission.

b$)$ This statement does not effectively establish who they are.

c$)$ This statement does not promote confidence to its stakeholders

d$)$ This statement reflects a negative image of its company.

e$)$ This statement is confusing and hard to understand for the average customer.