Barnes & Noble was not able to seamlessly integrate brick-and-mortar operations with the Internet.

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True

False

Question 7

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The venture capital firm Kleiner Perkins Caufield & Byer invested $6 million dollars in Amazon to help it get started

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True

False

Question 8

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The focus of both Barnes & Noble and Borders in 1995 was on

Select one:

a. cost reduction.

b. ROI.

c. aggressive expansion.

d. slow expansion.

Question 9

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Amazon had ____ million registered Internet customers compared to Barnes & Noble.coms ____ million

Select one or more:

a. 50

b. 36

c. 8.4

d. 1.5

e. 1.7

f. 7

Question 10

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In 1995 Barnes & Noble and Borders captured about one-third of the U.S. market for books.

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True

False