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Barton Goldenberg recently wrote that the 4 Big Barriers to an Integrated Customer - Centric Strategy are: Challenge No . 1 : Integrating Offline and
Barton Goldenberg recently wrote that the Big Barriers to an Integrated CustomerCentric Strategy are:
Challenge No: Integrating Offline and Online Customer Data
Challenge No: Getting Organizational Buyin
Challenge No: Knowing How to Meaningfully Apply Big Data Analytics
Challenge No: Creating a Meaningful Road Map
Related to step of Goldenbergs challenge, Pink describes Autonomy, Purpose and Mastery as means to drive buy in and specifically draws our attention to Ts
their Task
their Time
their Technique
their Team
as well as a concept here called Flow a state where things are optimal.
And the adoption challenge was not too easy or too difficult.
Utilizing Goldenbergs methodology in Social CRM explain how you will overcome each of these barriers as a future Innovation Leader. Using Pinks theories analyze how you will drive organizational buyin Be specific. Provide a reallife example. Use appropriate MGP frameworks to enable your insights.
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