Based in Mc donals rebranding in russia:

1what are the company top risks, and how server is their impact and how likely are they to occur??

2. How often should the company refresh its assessment of the top risks??

3. Who owns the top risks and is accountable for results and to whom do they report??

4. Does the contact articulate its risk appetite and define risk tolerance?

5. Is the company prepared to respond to extreme events???