1. Based on asking at least ten people, what Identifies the brand associations with Castleton's athletics program?
2. After preparing a list of responses from the people you talked to, identify which of these associations are positive and which are negative. If there are negative associations, discuss how they can be overcome by marketing or promotions.
3. Based on assessing the strong positive and negative associations with Castleton's athletics program, choose three (3) of the responses you received from asking others. For each of the three responses, develop and discuss a marketing strategy to either nurture the association (if it is positive) or to overcome the association (if it is negative). Reference material is required.