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based on attached picture please answer the following question James Dean has gone out to buy furniture for his new apartment. On his way back

based on attached picture please answer the following question

James Dean has gone out to buy furniture for his new apartment. On his way back home he picks up a tooth-paste as well. The two items that James has bought can be classified on the basis of consumer shopping habits. Identify and explain the consumer goods classifications of the two items James as purchased and explain the marketing strategy implications associated with each classification?

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Types of Consumer Products Marketing Convenience Shopping Speciality Unsought consideration Customer buying Frequent purchase, Less frequent Strong brand Little produc behaviour little effort purchase, much effort preference and loyalty, awareness at (planning, (planning and special purchase effort, knowledge o comparison), low comparison of brands little comparison of interest customer on price, quality, style brands, low price involvement etc.) sensitivity Price Low price Higher price High price Varies Distribution Widespread Selective distribution, Exclusive distribution in Varies distribution, fewer outlets only one or a few convenient locations outlets Promotion Mass promotion Advertising and More carefully targeted Aggressive a personal selling promotion and personal Examples Toothpaste, Television, furniture, Luxury goods (e.g. Rolex Life insurance magazines, laundry clothing watch), designer planned fune detergent clothing

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