Based on: Bartlett, C.A. and Ghoshal, S. (1989) Managing Across Borders: The Transnational Solution. Harvard Business School Press, Boston. and Westney, D. E., & Zaheer, S. (2009). The Multinational Enterprise as an Organization. In The Oxford Handbook of International Business (2 ed.) Oxford University Press. https://doi.org/10.1093/oxfordhb/9780199234257.003.0013, which type of company is Patagonia? Global, transnational, multi-domestic or international?

High Global Transnational Integration/ standardization International Multi-domestic k Low Low Responsiveness/adaptation HighGlobal integration Global Transnational high organization organization . Rationalization-integration unit . World product mandate . Center-of-excellence International Multi-domestic organization - - organization low . Sales subsidiary . Miniature replica low high Local responsiveness