Based on: Bartlett, C.A. and Ghoshal, S. (1989) Managing Across Borders: The Transnational Solution. Harvard Business School
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Based on: Bartlett, C.A. and Ghoshal, S. (1989) Managing Across Borders: The Transnational Solution. Harvard Business School Press, Boston. and Westney, D. E., & Zaheer, S. (2009). The Multinational Enterprise as an Organization. In The Oxford Handbook of International Business (2 ed.) Oxford University Press. https://doi.org/10.1093/oxfordhb/9780199234257.003.0013, which type of company is Patagonia? Global, transnational, multi-domestic or international?
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