Based on Bite Toothpaste Bits: Creating a New Product Category Answer,

1. Analyze the possibility of success of the pill-based toothpaste category.

2. toothpaste packaged in sustainable plastic and provided in tablet (or pill) form, which is more environmentally beneficial?

3. Explain how Bite should differentiate its product from competitors?

4. Analyze McCormick's decision to reject the offered equity investment from Shark Tank. How can she maximize her stake in the company while also generating and receiving funding?

5. Explain whether social media is a reliable platform for scientific information?