Based on Boyer and Filion (2007) consider Canadian O&G companies and investigate whether specific common and fundamental factors influence the returns of those companies.

a). Explain what each factor reflects, how it is measured and provide a rationale for Why is this specific factor considered a risk factor in the O&G industry? b) Using the appropriate theory, intuitively explain how these factors can influence a project's/company's cost of capital. Use case studies to illustrate your answer.