Based on case 20 Whole Foods 2010How to Grow in an Increasingly Competitive Market?

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1 Complete the Strategic Audit

Analysis Strategic Audit Heading (+) Factors (-) Factors Comments 1. Current Situation A. Past Corporate Performance Indexes B. Strategic Posture: Current Mission Current Objectives Current Strategies Current Policies SWOT Analysis Begins: II. Corporate Governance A. Board of Directors B. Top Management Ill. External Environment (EFAS): Opportunities and Threats (SWOT) A. Natural Environment B. Societal Environment C. Task Environment (Industry Analysis) IV. Internal Environment (IFAS): Strengths and Weaknesses (SWOT) A. Corporate Structure B. Corporate Culture C. Corporate Resources 1. Marketing 2. Finance 3. Research and Development 4. Operations and Logistics 5. Human Resources 6. Information Technology V. Analysis of Strategic Factors (SFAS) A. Key Internal and External Strategic Factors (SWOT) B. Review of Mission and Objectives SWOT Analysis Ends. Recommendation Begins: VI. Alternatives and Recommendations A. Strategic Alternatives-pros and cons B. Recommended Strategy VIl. Implementation Vill. Evaluation and Control