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Based on Chapter 1 3 that we covered in the class and the data collected from the In - Class activity ( Beer Game )

Based on Chapter

13

that we covered in the class and the data collected from the In

-

Class activity

(

Beer Game

),

explain what is meant by 'Bull Whip Effect' and list down Key Managerial levers that help companies overcome this 'Bull whip effect'.

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