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Based on cultural differences, the U.S. company Starbucks practiced a localization strategy in France by: a. making less seating to accommodate the French preference for
Based on cultural differences, the U.S. company Starbucks practiced a localization strategy in France by:
a. making less seating to accommodate the French preference for on-the-go coffee.
b. changing its latte recipes to have a burnt taste that the French like.
c. providing more seating space to meet French preferences to sit and chat while drinking their coffee.
d. keeping its menu the same in all locations across the globe.
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