Based on Doole, I., Lowe, R. & Kenyon, A. (2019), examine the international niche marketing strategies for the SMEs in Malaysia to expand into international markets especially within Southeast Asia and East Asian markets such as China, Japan, Korea and Taiwan. (30 marks)

Requirement- Define, cross-define, explanation (explain your understanding after seeing the definition), example (to support your definition and must be real in Malaysia), implication (answer the question about trade opportunities)