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Based on how the various models have been introduced in the book so far, the models are best applied in the following order: Generic Strategies,

Based on how the various models have been introduced in the book so far, the models are best applied in the following order:

Generic Strategies, SWOT, PESTEL, ICM, Value Chain, Five Forces, Value System...

PESTEL, ICM, SWOT, Generic Strategies, Five Forces, Value System, Value Chain...

ICM, Generic Strategies, Value System, Five Forces, PESTEL, Value Chain, SWOT...

Value System, ICM, Five Forces, Value Chain, SWOT, PESTEL, Generic Strategies...

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