Based on Krispy Kreme doughnuts 2015, Which consist of segments and the market share of Company Stores, Domestic Franchise, International Franchise, and KK Supply Chain. Please do the BCG matrix into the table which state with Company Stores, Domestic Franchise, International Franchise, and KK Supply Chain . Please provide answer with more explanation for each quadrant ( I - IV) must based on the four segments and percentage for the calculation as a state cash cow, star, dog, questions mark in the diagram. You may add if any other information about needed for for the BCG Martix, krispy kreme 2015.

reference : https://www.sec.gov/Archives/edgar/data/1100270/000120677415001119/krispykreme_10k.htm

https://brainmass.com/business/swot/krispy-kreme-analysis-cpm-efe-ife-swot-296992

The Grand Strategy Matrix *Quadrant I continued concentration on current markets (market penetration and market development) and products (product development) is an appropriate strategy Quadrant Il unable to compete effectively need to determine why the firm's current approach is ineffective and how the company can best change to improve its competitivenessThe Grand Strategy Matrix Quadrant Ill must make some drastic changes quickly to avoid further decline and possible liquidation Extensive cost and asset reduction (retrenchment) should be pursued first Quadrant IV have characteristically high cash-flow levels and limited internal growth needs and often can pursue related or unrelated diversification successfullyRapid Market Growth Quadrant II Quadrant I Weak Strong Completive Completive Positi Position on Quadrant Quadrant IV Slow Market GrowthThe Grand Strategy Matrix RAPID MARKET GROWTH Quadrant II Quadrant I 1. Market development 1. Market development 2. Market penetration 2. Market penetration 3, Product development 3. Product development 4. Horizontal integration 4. Forward integration 5. Divestiture 5. Backward Integration 6. Liquidation 6. Horizontal integration 7. Related diversification WEAK STRONG COMPETITIVE COMPETITIVE POSITION POSITION Quadrant Ill Quadrant IV I. Retrenchment 1. Related diversification 2. Related diversification 2. Unrelated diversification 3. Unrelated diversification 3. Joint ventures 4. Divestiture 5. Liquidation SLOW MARKET GROWTH