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Based on logic from Chapter 11, the management team at Krandal Industries emphasizes financial controls over strategic ones . Accounting-based measures are used to evaluate

Based on logic from Chapter 11, the management team at Krandal Industries emphasizes financial controls over strategic ones. Accounting-based measures are used to evaluate the firm's performance based on its own history and on industry averages. It is most likely that Krandal uses what type of strategy?

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Single business

Vertical complementary

Unrelated diversified

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