Question
Based on market research, a film production company obtains the following information about the demand and production costs of its new DVD: Price = 1000
Based on market research, a film production company obtains the following information about
the demand and production costs of its new DVD:
Price = 1000 - 10Q
Total Revenue =1000Q - 10Q2
Marginal Revenue = 1000 - 20Q
Marginal Cost = 100 + 10Q
where Q indicates the number of copies sold and P is the price in cents.
(a) Find the price and quantity that maximizes the company's profit.
(b) Find the price and quantity that would maximize social welfare.
(c) Calculate the deadweight loss from monopoly.
(d) Suppose, in addition to the costs above, the director of the film has to be paid. The
company is considering four options:
i. A flat fee of 2000 cents
ii. 50 percent of the profits
iii. 150 cents per unit sold
iv. 50 percent of the revenue
For each option, calculate the profit-maximizing price and quantity. Which, if any, of
these compensation schemes would alter the deadweight loss from a monopoly? Explain.
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