Based on MIHI CANNABIS: PLANTING THE SEEDS FOR A NEW RETAIL CANNABIS BUSINESS IN CANADA, Given the inability to differentiate the organisation based on the products it sells, Mh should perhaps consider a service excellence strategy or any other market-related strategy or portfolio models to establish a differentiated value proposition. Explain how Mh might leverage service excellence and/or other market-related strategy models to establish a differentiated value proposition within the retail cannabis industry.