Based on one consumer survey by Mashed, Sour Cream & Onion is the most popular Pringles flavor in the United States. However, the survey likely didn't include flavor options like Tomato in China, Prawn Cocktail in Germany, or Crab in Russia. From the wide variety of Pringles flavors across the globe, Pringles is clearly using a/an _ marketing strategy. O Standardization O Market Research Mass Customization Adaptation global