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Based on political changes and improving market conditions there appears to be opportunities to expand in Eastern Europe. Aloyol Industries is currently evaluating their strategy

Based on political changes and improving market conditions there appears to be opportunities to expand in Eastern Europe. Aloyol Industries is currently evaluating their strategy related to these opportunities in Eastern Europe and considering what the competition might do. Aloyol is evaluating expansion in Eastern Europe or maintaining current operations in Eastern Europe and focusing on growing in the United States. During deliberations, it appears the decision will be to focus on expanding market share in the U.S. and maintain operations in Eastern Europe at the current levels. The forecasts presented to you and the rest of the management team is based on the firm maintaining a 15 percent market share the firm currently has in Eastern Europe. Do you think this is an appropriate estimate for the firms? If not, does it likely overestimate of underestimate next years actual Eastern Europe market share? Briefly explain.

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