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Based on reading resources in this and previous units, provide answers to the following questions for your peers: What is the impact, if any, of

Based on reading resources in this and previous units, provide answers to the following questions for your peers:

  • What is the impact, if any, of CRM on customer retention and loyalty to brands?
  • Why is e-CRM important in the present day?
  • How can you explain customer gap under customer orientated marketing strategy

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