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Based on relevant information provided in the case study, describe how Ally Cohen, as the leader of 4aKid, can utilise Vroom's expectancy model to motivate
Based on relevant information provided in the case study, describe how Ally Cohen, as the leader of 4aKid, can utilise Vroom's expectancy model to motivate her sales agents to achieve their targets. In your answer, be sure to briefly outline the key components of Vroom's expectancy model (3 marks) and apply each component to the context of 4aKid's sales agents, offering specific examples of how Ally Cohen could utilise it (6 marks)
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