Based on the analysis what is the optimal price point for the product? What is the range of acceptable prices?

Warnings: Since data is derived from surveys, questions must be worded properly to avoid biased responses, and sample size must be large enough for statistical accuracy. Different customer segments have different price sensitivities so, if you have multiple customer segments, the OPP and acceptable range may be different for each. Even if you price within the acceptable range, you can still price too low such that you lose money and/or get regarded as low quality. Even with a skim the cream

Using the Results The OPP is the recommended price for the product or service Competitive products will rarely be priced outside the acceptable range (between PMC and PME) If the goal is a healthy balance of revenue and market share, price as closely to OPP as possible If the goal is to maximize market share or penetration, price somewhere between PMC and OPP If the goal is to maximize revenue, or "skim the cream," price somewhere between OPP and PME

AutoSave OFF Envo... Home Insert Draw Page Layout Formulas Data X Arial V 10 JU Ai V Paste BI U v V V E F41 fx A C E F G H CA Too Cheap Bargain Expensive Too expensive 91.60% 100.00% 0.00% 0.00% 31.71% 65.89% 11.04% 6.07% 15.37% 38.05% 28.74% 18.31% 8.67% 23.31% 44.58% 31.58% 6.10% 15.27% 53.82% 41.01% 2.70% 9.34% 66.99% 52.42% 2.00% 6.07% 73.82% 62.15% 1.77% 4.93% 77.56% 67.36% 1.33% 3.27% 81.56% 72.09% 1.23% 2.67% 82.93% 73.92% 0.50% 1.80% 90.80% 81.03% 1.0000 1.0000 Chart Title 1 2 0 3 100 4 200 5 300 6 400 7 500 8 600 9 700 10 800 11 900 12 1000 13 More 14 15 16 17 18 100.00% 19 20 90.00% 21 80.00% 22 23 70.00% 24 60.00% 25 26 50.00% 27 40.00% 28 29 30.00% 30 31 20.00% 32 10.00% 33 34 0.00% 35 0 36 Too Cheap Bargain Expensive Too expensive 100 200 300 400 500 600 700 800 900 1000 AutoSave OFF Envo... Home Insert Draw Page Layout Formulas Data X Arial V 10 JU Ai V Paste BI U v V V E F41 fx A C E F G H CA Too Cheap Bargain Expensive Too expensive 91.60% 100.00% 0.00% 0.00% 31.71% 65.89% 11.04% 6.07% 15.37% 38.05% 28.74% 18.31% 8.67% 23.31% 44.58% 31.58% 6.10% 15.27% 53.82% 41.01% 2.70% 9.34% 66.99% 52.42% 2.00% 6.07% 73.82% 62.15% 1.77% 4.93% 77.56% 67.36% 1.33% 3.27% 81.56% 72.09% 1.23% 2.67% 82.93% 73.92% 0.50% 1.80% 90.80% 81.03% 1.0000 1.0000 Chart Title 1 2 0 3 100 4 200 5 300 6 400 7 500 8 600 9 700 10 800 11 900 12 1000 13 More 14 15 16 17 18 100.00% 19 20 90.00% 21 80.00% 22 23 70.00% 24 60.00% 25 26 50.00% 27 40.00% 28 29 30.00% 30 31 20.00% 32 10.00% 33 34 0.00% 35 0 36 Too Cheap Bargain Expensive Too expensive 100 200 300 400 500 600 700 800 900 1000