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Based on the article, what characteristics is Chamberlain Coffee using to segment markets for its new RTD lattes? What strategy is Chamberlain Coffee using for

Based on the article, what characteristics is Chamberlain Coffee using to segment markets for its new RTD lattes? What strategy is Chamberlain Coffee using for selecting the target market for all of their beverage brands? Name one advantages and disadvantage of using this strategy based on the lecture.
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