Based on the case above, answer ALL the questions below:
1. Determine potential new service developments (4Ps) to support Prasanas business growth and sustainability in line with its possible national expansion strategy.
(50 marks)
2. DeterminethelessonsPrasaranacanlearnfromSingaporesMRTnetwork,being one of the most accessible public transport system among 24 major cities around the world.
(50 marks)
Final Assessment LRT shufdoen exposes ineficieneies in polblic transpeet. Kelane daya on Now 8 is causing people to witler geat diliouly. Almeat 200.000 Kiang Valey cemenulers are affectod and the links be etwr putile transpoct systems are disngted. Problems like this are usualy nolved ovemight, hut Prasarasa saated that it would tebe a week to fox the matfuncion of the line s astomate vain contwol system. This exposes inefficiencies in pubic transportation and can hinder the aim to trassicice to a cartoben hation. Becacoi of the shuddown, some demmuters wit take mare Iime to get to ack. and back. Nhosgh the Transport Minietry and Prasarana had mobilsed 120 feeder bunes to lerry passengers. me can enty imapine how crowiled Die tusets can pet. Consider the number of people a trah can carry oomsared with the capachy dof a bus. if the soeder butes are ineflective, people will rely of nat-taling services, which ars much more expenshe. I. am a tegilar mass rapid tanst and feeder bus user. When the MRT Tieata Darriansaia and Sengei Beloh roules nete sulgensed for the migration ts Metr huse 2 labe last year, I covd understand how disappointed commulens ware as we tad to wair 90 minuses for the feeder bus. Tiking in bus may bot be a good idea beckue buses have no special lane and can get shuck in tratic. Pertups this is why people are hestart about uting buses and preler trains : Aoconding ts the Asian Develepment Bark's index Score for most congethed Asian citeri. Kuals Lumpur was ranked iecind in the regon whh a mcore of 140 in 2099 , traling Manla: with t.51. Evan worse, foople will wak for a long dseance to seach freir dentination Ifs aad is see that in certain areas. pedestran and auk zones aere bolt on the inain roed. Inwead, of bulding thain stations in undendeveloged areas. developen and uthen pedestrian walkays with the pible tranipoct statione. F might also be high tive we leanit from dakars by providing bus lanes tw mot congestion, as Kudal Lumpur has become a car-eentric city. Ruener then bulding more highways. expanding the Klang Valioy's bes rapid trarist system trow the ixeeing one in Aandee Sumay can be a betar way to ancourage puble tratspoit use. Pulse, a Prasarano-owned mobile app, needs so be more uner trierdly and indude more festures. For example, it should hare a foature that sggests sidatile lranet points based on a user's location tor all modes of puete trasegot, inctuding trains and buses. An emerguncy chat aupeot function should aso tet added to inform unen which routes have been shui inpooing public transport needs strong political all io ensun that all master skans and the Nabonal Transert Polisy 20192095 ase well eandiled. This brings is mind to ehat exdent the 16 th Ceneral Eiection manlestos of Parias Nasiona, Pakatan Harapan and Perkatin Nasional can addess puble tramseor. istues. In in cricical to enture that the fecole have accets to an efficen train tystem that algit with the goal of making Mang Valley accessitie to al by 2040. Therefore, a morn needed. TASK:- Based on the case above, anwer ALL the questions below. 1. Determine peterdiat new accice develoginerin (APey to mopoct Prasarais. busines growth and sustainabiny in line with ith possible matonal exparaion strategy (50)marka 2. Determine the lessons Pcasarase can leam trom Sirpapore i MRT network twing one of the most accessible pualic trancert system ameng 24 magat cties arsunt the world
