Question
Based on the Case: Hart, M., Roberts, M., & Stevens, J. (2003). Zipcar: Refining the Business Model, Harvard Business School, answer the following questions. In
Based on the Case: Hart, M., Roberts, M., & Stevens, J. (2003). Zipcar: Refining the Business Model, Harvard Business School, answer the following questions. In developing your answers, base your analyses on the data provided in the case.
1) What is Zipcars business model, and how has it changed between December 1999 and May 2000?
2) What do the data from actual operations in September say about how the business model is playing out in practice?
3) Does this data give you comfort or concern? Why or why not?
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Strategic Management Formulation Implementation And Control
Authors: John A Pearce , Richard B Robinson Jr
9th Edition
0072980079, 978-0072980073
