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-Based on the case study Innovating by the Book: The Introduction of Innovation Teams in Memphis and New Orleans (Case # 2056.0) What would you
-Based on the case study "Innovating by the Book: The Introduction of Innovation Teams in Memphis and New Orleans" (Case # 2056.0)
- What would you say about the two cities' distinct strategic leadership approaches to innovation?
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Retailing Management
Authors: Levy, Weitz
9th Edition
1259060667, 9781259060663
