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based on the case study of : CASE STUDY 1: BBC'S WALKING WITH DINOSAURS 1. What are possible mechanisms for ensuring both creativity and commercial

based on the case study of : CASE STUDY 1: BBC'S WALKING WITH DINOSAURS

1. What are possible mechanisms for ensuring both creativity and commercial realism?

2. Drawing on both your own experience and the case study, what does it take to make an innovative project happen? [What are aspects of innovative projects (a) generally (b) in this case? How were they addressed?]

3. What are the considerations in innovating for a global market?

4. What are considerations for developing a global brand?

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